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Snap’s IPO encourages useful advertising product improvements

Snap’s IPO encourages useful advertising product improvements

Snap’s IPO encourages useful advertising product improvements

By Damian Blackden WW Chief Strategy Officer

What’s changed? Snapchat recently announced that advertising partners will now be able to buy in-app ad inventory on an audience basis, including age group and gender via a partnership with Nielsen and its Mobile Digital…

Facebook: 1, Ad Blockers 0

Facebook: 1, Ad Blockers 0

Facebook: 1, Ad Blockers 0

By Damian Blackden WW CSO

What’s changed Facebook recently announced that it’s preventing ad blockers from being effective on its desktop version. This is being achieved by making the ads well integrated into the content and page framework. Meanwhile it’s…

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